1.)Sidney Crosby is a fam
ous hockey player who plays for the Pittsburgh Penguins and was a first overall draft pick. He had an amazing rookie year and became the youngest captain ever in the NHL. In his second season in the NHL all he became a celebrity endorser for the brand Reebok and is still doing it to this day. Now he is also doing it for Gatorade which many other famous sports players are doing too. Another NHL player that is doing celebrity endorsement that is retired and was known as one of the greatest player ever is Mark Messier. He is most famous for endorsing lays chips, which he still does he now does it for NHL contests.
2.)The reason I think that Reebok picked Sidney Crosby to endorse their product is because after his rookie year he was one the best players in the NHL and who better to have when kids are looking up to him and want be him, so they by the same type of equipment he has. The NHL was looking for somebody endorse their contests and who better then an NHL legend like Mark Messier. When they see the possibility of meeting him the enter those contest right away.
3.)They would use somebody who has no bad rep in the celebrity world and celebrities that have people look up to them so will buy there product.
4.)The should not use celebrities that have done bad things or celebrities that regular people do not like(Paris Hilton). They would not use celebrities like that because the give buyers a hole different view of their product.
ous hockey player who plays for the Pittsburgh Penguins and was a first overall draft pick. He had an amazing rookie year and became the youngest captain ever in the NHL. In his second season in the NHL all he became a celebrity endorser for the brand Reebok and is still doing it to this day. Now he is also doing it for Gatorade which many other famous sports players are doing too. Another NHL player that is doing celebrity endorsement that is retired and was known as one of the greatest player ever is Mark Messier. He is most famous for endorsing lays chips, which he still does he now does it for NHL contests.2.)The reason I think that Reebok picked Sidney Crosby to endorse their product is because after his rookie year he was one the best players in the NHL and who better to have when kids are looking up to him and want be him, so they by the same type of equipment he has. The NHL was looking for somebody endorse their contests and who better then an NHL legend like Mark Messier. When they see the possibility of meeting him the enter those contest right away.
3.)They would use somebody who has no bad rep in the celebrity world and celebrities that have people look up to them so will buy there product.
4.)The should not use celebrities that have done bad things or celebrities that regular people do not like(Paris Hilton). They would not use celebrities like that because the give buyers a hole different view of their product.
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